The Real Story About Noir Star Emporium

Noir Star Emporium (NSE) was created by the husband and Wife team Martin (the Eggman) and Lina (Linus) Eggiman. The truth behind the brand is that The Eggman designs the art and some of the wood products (Ouija Board, Match Boxes, and Phone Stands) and Linus designs the fashion, bags, pillows, and jewelry. The rest of the items in the store are a pure collaboration between the two owners. We always listen to our customers and have added new products, and made special customization requests based on recommendations from our supporters.

Before the NSE

The Eggman and Linus talked about starting a small boutique business since 2010. Linus did a number of fashion shows and got her degree in fashion design. The Eggman did many art shows and markets, selling his original artwork. Neither of them had a whole lot of success in reaching an audience that had an intent to buy their products. They received great praise and compliments, but not enough to turn what their ventures into a real business. 

The Launch of NSE

2023 they left California to start a new life in upstate New York in a small town of Glens Falls.They wanted to try our hand again at doing a creative business that used their talents. Considering what worked and didn’t work before when we were doing their own thing. The Eggman’s experience in corporate marketing and merchandising and Linus’s knowledge in branding, allowed them to put together a real business plan. 

The first event they attended as a vendor was the Nightmare Before Christmas Market in Saratoga Springs, NY. The market itself had decent foot traffic, but they did horribly in sales. 

They continued to work on improving their product lines and tried again at a local flea market that are held at the Shirt Factory. This led to other events at the shirt factory. Slowly support for the brand began growing

Never forget the a comment from a customer that said “It’s about time the shirt factory got a goth store”. While we were not a store yet, still was great to see that there was in fact an audience here for our brand. 

Growing NSE

After seeing the success of attending a number of vendor events and markets, Noir Star found a home inside the shirt factory. Over time, it became clear that Noir Star was not just a "Goth" brand; we were evolving into a dark, whimsical, witchy brand.

We partnered with an art gallery, The Hub, which rented us some space inside their gallery. When The Hub moved out in April 2025, we took over their space at the Shirt Factory. We expanded our product line, built a working studio, and began hosting events. In May 2026, we held our first fashion show inside the store. We greatly underestimated the number of people who would attend and had a very packed house.

The Philosophy Behind NSE

NSE prides itself on designing and manufacturing its own products as much as possible. All the artwork is original and drawn by the Eggman, and the fashion is not outsourced to foreign factories. With the explosion of AI artwork arising in the market, NSE decided to take the stand and refuse the use of LLMs to create any content to sell. That also includes not using AI content in our social media posts. 

Why Supporting NSE Matters

We truly appreciate everyone who walked into our store and bought from us or stopped to have a conversation, whether they made a purchase or not. I enjoy giving discounts to those who support us and are repeat customers. While competition is not our goal, the fact is there are big-name brands that mass-manufacture with overseas companies. We are local and community-based, and we are building a brand that is reaching outside of our area.

 

Visit Our Store

71 Lawrence St Suite 101b, Glens Falls, NY 12801

Wednesday 12-3 

Thursday: 12-8

Friday: 12-5

Saturday: 12-5